C A M P A I G N
CD – Anne Goetz / CW – Robyn Tenenbaum / AD – Sarah Sarwar
Pro Line is a series of luxury, high-powered appliances being launched by KitchenAid. The art direction of the campaign was inspired by the automotive quality of their features and design.
Pro Line is a series of luxury, high-powered appliances by KitchenAid. I designed a campaign that celebrated their luxurious construction by visually massaging their automotive curves and beautiful details.