Mustang Moments

Winner of 2015 American Graphic Design Awards

Mustang has been long known for touting speed and muscle, but in 2015 Ford wanted to reach a new audience — people who saw the Mustang as a source of inspiration and energy. As the lead Art Director on this campaign, I expressed this idea by injecting emotion, personality and energy into the logo to convey what it feels like to drive a Mustang in a simple, pure way.

I designed the titles (08s) and outro graphics (03m 15s) for the video series as well.