Autostraddle Plus Rebrand
One of Autostraddle’s most successful revenue streams is its membership program Autostraddle Plus (A+). A+ had been around since 2014 but hadn’t gotten a facelift since its inception. As Autostraddle’s Design Director, I made it a goal to rebrand the program to reward our existing community and inspire additional sign-ups of new members. Working closely with our newly hired A+ Director, I created a branding kit, redesigned the sign-up experience, and created an exciting subscription box for our most generous contributors — Platinum members.
