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P R I N T C A M P A I G N
Winner of 2015 American Graphic Design Awards
CD – Adam Hull / AD – Sarah Sarwar / Designer – Ruben Ramen
Mustang has been long known for touting speed and muscle, but in 2016, Ford wanted to reach out to a new audience–people who saw the Mustang as a source of inspiration and energy. To express this idea visually, I injected emotion, personality and energy into the pony logo to convey what it feels like to drive a Mustang in a simple, pure way.
V I D E O C A M P A I G N
CD – Adam Hull / CW – Erik Moe / AD – Sarah Sarwar
The print underscored our documentary web series, where twelve people on the brink of a personal breakthrough were presented with the opportunity to pursue their long-lived dreams. We also gave our cast the opportunity to drive the 2015 Mustang for the first time, and the adrenaline and energy the experience provided propelled them to face these challenges head on.